Branding/Marketing for a 5k Run
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Branding/Marketing for a 5k Run *
Branding and marketing for a Thanksgiving-themed community race hosted by a local 50s diner.
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Fresco
Overview
Designed a retro-inspired logo blending diner nostalgia with fun-run energy
Created a vibrant visual identity across social media, posters, and merchandise
Developed a playful, community-centered marketing strategy to boost event turnout
Project Goals
Capture the festive and energetic spirit of Thanksgiving
Attract a broader audience of runners and families
Strengthen the diner's brand through themed visuals and messaging
Create cohesive promotional materials for print and digital platforms
Celebrate local community through accessible, family-friendly design
