Merch for an After School Arts Program
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Merch for an After School Arts Program *
Brand identity and merchandise design for a new arts initiative by the Philadelphia Dream Center.
Tools Used
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Fresco
Overview
Developed branding for a creative after-school program serving inner-city youth
Designed a playful, uplifting identity centered on creativity and empowerment
Communicated themes of imagination, growth, and artistic exploration
Project Goals
Create an inclusive and energizing brand for students ages 8–17
Reflect the program’s focus on visual art, music, dance, and creative expression
Align with the Philadelphia Dream Center’s mission of community uplift
Ensure visual appeal across print, digital, and outreach materials
Build trust and excitement among students, parents, and educators
